MGMT E-6630. Sustainability Marketing and Branding

Semester: 

Fall
  • Professor: Thomas Murphy
  • Term: Fall
  • Days: F
  • Time: 3:00-5:00PM
  • School: Harvard Extension School
  • Course ID: 15433

This course develops the knowledge and skills necessary to successfully market sustainable products and services. At the end of the course students are able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success.